How Do I Use Facebook Ads Manager?
There are two ways you can utilize Facebook Ads Manager to make the campaign you want either through guided creation or quick creation.
The features included in Facebook Advertiser Manager are:
- Choose the devices that will display advertisements on (desktop or mobile, or both)
- Choose the location on the page where you want to add advertisements (News Feed or Right-Hand Column)
- Contact lists can be uploaded for custom targeted
- Find people that are like your target audience
- Test A/B to determine the most effective advertising elements and strategies
What Is Quick Creation?
Quick creation lets you select your Facebook ads' name and settings for your ads set-ups, campaigns, and ad groups within one tab.
What Is Guided Creation & How to Use It
Guided creation serves as an instruction step-by-step for newcomers to design completely new Facebook advertising campaigns. The steps to follow are:
1. Select the Marketing Objective Based on Your Business
For instance, if you're looking to increase the amount of people who view your ad, click "Reach" under the "Awareness" heading. Enter your "Campaign Name." Be as precise as is necessary particularly if you are running multiple campaigns at the at the same time.
2. Set Up Your Ad Account
In the next screen you can set up your account for advertising by choosing details, such as the country, currency, and the time zone. Choose your currency and zone with care as you'll not be able to alter the settings again until you set up a new ad account. Facebook will keep track of your information for reporting and billing purposes according to your time zone and currency information. Select"Show Advanced Options" in order to identify your advertising account.
3. Select between "Create New Ad Set" or "Create Multiple Ad Sets." "Ad Sets" let you select different sets that may differ depending on locations, audience and more.
4. Choose the Facebook Page for the Ad Set
If you can't find the page you're looking for then hit"+" to create a new page "+" button to create an entirely new page.
5. Determine Details for Your Audience, Including Locations & Demographics
Create a custom audience to improve your targeting. Create lists of leads, visitors or customers. Include other information about your audience such as the location, age range and gender as well as the languages. Add targeted that matches your those who have the desired demographics and interests, or behavior. Under "Connections," select connection type to connect with people who have performed a certain act, such as liking your page, or satisfy your target specifications.
6. Choose Placements of Your Ad
Ad placements can be found on Facebook, Instagram, Audience Network and Messenger. You can opt to take some places off using "Edit Placements" option or select "Automatic Placements" to automatically improve the effectiveness of ads.
7. Pick Optimization & Delivery Options
They include how you can optimize "reach" or "impressions," the frequency at which your ads appear, your the bid strategy, and so on.
8. Set Your Budget & the Date Ads Start Appearing
Choose how much of your advertising budget to your ad set, your budget in total and the start date for the sets.
Pros of Facebook Ads Manager
The benefits for Facebook Ads Manager include:
- Control campaigns across Facebook, Instagram and Audience Network
- There are many variations in the audience as well as locations.
- Utilize the built-in analysis tool, dubbed Ads Reporting.
- Create your ads and campaigns sets to fit your budget
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